Regulatory & Program

Illinois Shines Issues Consumer Protection Guidance on Federal Tax Credit Marketing

Illinois Shines · Aug 7

What happened

Illinois Shines reminded program participants that marketing mentioning federal investment tax credits must strictly comply with Section I.C.1 of the Consumer Protection Handbook. The administrator noted that while the residential tax credit has sunset, commercial tax credits remain available. All promotional materials must accurately reflect current credit availability and limitations without misleading customers.

Why it matters

Subscriber acquisition firms and Approved Vendors in Illinois must audit customer-facing materials to ensure marketing does not imply expired residential tax benefits. Failure to adhere to Illinois Shines consumer protection guidelines can lead to disciplinary action or program suspension. Sales channels must clearly separate host-level or commercial tax credit claims from subscriber messaging.

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