Trade Press
Sunrun shifts to direct sales origination as affiliate installer channel drops
pv magazine USA · Aug 6
What happened
Sunrun reported $870 million in second-quarter revenue and grew direct sales after adding 1,500 sales representatives. A decline in affiliate installer volumes led the company to downgrade its full-year targets for subscriber value and cash generation.
Why it matters
This item is tangentially related to community solar, as Sunrun focuses primarily on behind-the-meter residential installations. However, shifts away from third-party affiliate channels and aggressive direct-sales hiring could affect labor availability and channel strategies for community solar subscriber acquisition firms.
subscriber-acquisitionsales-originationresidential-solarsunrun
Original source
pv magazine USA
Sunrun pivots to direct sales origination as affiliate installer channels slump