Trade Press
Sunrun shifts to direct sales following Q2 capacity declines
Utility Dive · Aug 10
What happened
Sunrun reported decreases in subscriber and capacity additions for the second quarter of 2026. In response to industry headwinds, the residential solar and storage provider is transitioning its go-to-market strategy toward direct sales.
Why it matters
This item is only tangentially related to community solar, as Sunrun operates primarily in the rooftop solar and energy storage sectors. Shifts in residential acquisition strategies and customer acquisition costs may still provide broader signals for consumer-facing solar sales channels.
sunrunresidential-solarsubscriber-acquisitionearnings
Original source
Utility Dive
Sunrun pursues direct-sales transition amid industry headwinds